There's something about London style that's just so unique and effortlessly cool. We Brits wear a mix of vintage, high street and designer (designer for those who can afford it) and pull it off by looking like we didn't even think about what we were wearing. I think Burberry is the perfect example of a brand which has kept true to its heritage whilst still keeping up with the times, and in my opinion it is the embodiment of British cool.
Eddie Redmayne and Cara Delevingne for Burberry S/S 2012
(p.s sorry for posting so much Cara, it won't happen again! - at least not for a while...)